Book Your Complimentary Clarity Call Now! π https://willpolston.com/book-a-call/ Discover the science behind neurofeedback and how it can help you overcome anxiety, boost focus, and enhance your brain's performance. In this episode of North Star Conversations with Will Polston, Dr. Andrew Hill, a leading neurofeedback practitioner, shares his insights on how brain training can lead to life-changing improvements in mental clarity, sleep, and overall cognitive function. Whether you're looking to optimise your brain for peak performance or find relief from conditions like ADHD, OCD, or stress, this conversation offers practical advice and fascinating discoveries. Tune in to learn how you can take control of your brain health and achieve your highest potential through cutting-edge neuroscience techniques. π Donβt miss the opportunity to take the first step towards a more fulfilling life. Book your complimentary clarity call today and discover how Will Polston can help you achieve the success you deserve. π‘ https://willpolston.com/book-a-call/ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Video Chapters 00:00 - Introduction to Neurofeedback with Dr. Andrew Hill 02:00 - The Rise of Cognitive Neuroscience and Biohacking 06:45 - Discovering the Power of Neurofeedback 11:20 - How Brain Training Works to Improve Cognitive Function 14:00 - The Impact of Neurofeedback on ADHD, OCD, and Autism 18:05 - Understanding Brainwave Patterns and Emotional Regulation 23:30 - Neurofeedback for Peak Performance in Athletes and CEOs 27:50 - The Importance of Sleep, Stress, and Attention in Brain Health 32:20 - Exploring Heart Rate Variability and the Vagus Nerve 38:00 - Remote Neurofeedback Coaching and Global Reach 41:30 - The Future of AI, Brain Health, and Personalised Medicine 46:00 - Conclusion \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / Recommended Video: Learn more about finding your North Star and how it'll help your business and your life. Watch β Why You Want To Create A North Star (Ultimate Goal) and How To Do Itβ - https://www.youtube.com/watch?v=_LJvAJeCWxM \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / / / \ \ \ / π Website - https://www.willpolston.com πΈ Instagram - https://www.instagram.com/willpolston π Facebook - https://www.facebook.com/willpolstonmih π¨βπ» LinkedIn - https://www.linkedin.com/in/willpolston/ π Twitter / X - https://www.twitter.com/willpolston π₯ TikTok - https://www.tiktok.com/@willpolston About Me: I am dedicated to helping individuals and businesses unlock their true potential through expert coaching and training programs. I'm passionate about empowering others to achieve their dreams and live a life they love. Subscribe for more insights and tips on personal development, productivity, and achieving your goals. Letβs embark on this journey together! β¨ #Neurofeedback #BrainOptimization #WillPolston
Episode Summary
I sat down with Will Polston on his show, Will Polston - Strategist & Performance Coach, to walk through what neurofeedback actually does to the brain and why I left clinical psychiatry to chase it. You can watch the original conversation. Here is the substance of what I shared, in my own words.
Why I Left Acute Psychiatry for Brain Training
I spent roughly a decade in acute psychiatric, developmental, and mental health settings before I ever touched an EEG. I worked at the edge cases of human suffering. I ran a group home for three years with four people who had multiple cognitive and physical disabilities. One year my big accomplishment was teaching a man named Edwin to use a fork. That was a real win for him, and it took a year of behavioral work to get there.
In those environments we mostly managed people. Inpatient meant medication. Outpatient meant managed behavior. A teen would get checked into a psych hospital for extreme behavior, stabilize over five to ten days, get sent back to an unstable home, and present again three months later. We did not have tools that changed the underlying physiology.
Then I took a job at an autism center and started using neurofeedback. Within two or three months I watched test scores climb on executive function testing. I watched OCD symptoms drop away. I watched intrusive thoughts and behaviors fade and seizures reduce. That contradicted everything I thought was possible after a decade of palliative work. It sent me back to grad school at UCLA to understand the mechanism, where I earned a PhD in cognitive neuroscience.
How Does Neurofeedback Actually Work?
Neurofeedback is brain training done through biofeedback. You measure the brain in real time, usually with a wire on the scalp and a couple of ear clips, and you feed the brain information about its own electrical activity moment to moment.
Here is a concrete example. There is a structure on the back midline of the brain called the posterior cingulate. I describe it as a lifeguard. It helps you orient to the outside world and redirect attention. When you learn the world is not safe or predictable, that lifeguard cramps into high gear and starts scanning the indoor pool for sharks. On a brain map you can often see it overactivated in people with rumination, threat sensitivity, or a trauma response.
To train it, you place a wire there and measure two things moment to moment. You watch the beta waves, which carry the activated tone, and you watch the alpha waves, the neutral idle the tissue drops into between gears. When the brain briefly moves in the right direction, alpha rises and beta falls, the computer catches it and rewards it. A game on the screen runs better, or more music plays. A couple of seconds later the brain drifts back, beta surges, and the game slows. The brain notices it lost its reward and moves to recover it.
The real trick is that we move the goalposts every few seconds. The computer keeps adjusting the threshold to sit right next to where the brain is, so the fluctuations we reinforce are always within reach. You chase what the brain is doing adaptively. Most people start to feel a subtle shift by the second, third, or fourth session, after about half an hour of training. You notice the change, evaluate how it feels, and adjust the next workout, the same arc you would expect from biohacking flow or any deliberate skill practice.
Alpha sits at the center of a lot of this. If you want the longer version, I wrote it up in Decoding Alpha Waves.
What Patterns Show Up in ADHD, OCD, and Autism?
I do not chase the diagnosis. I always run a physiology assessment with QEEG brain mapping and a performance assessment, and I teach people to look at their own data. The same circuits keep showing up driving very different labels.
The midline structures, the cingulates, switch your focus between your inner world and the outside world. The posterior cingulate, the lifeguard, ramps up into rumination and threat sensitivity. The anterior cingulate sits on the front midline. I call it the CEO. It walks around telling you what to think about. When it gets stuck, you perseverate.
The frequency band on that front midline tells you the flavor. High beta on the front midline drives classic intrusive-thought OCD, the handwashing and germ-fear presentations with complex content. High theta there acts like a release frequency that disinhibits the tissue, producing the stuck-song-on-repeat experience, aggressive nail biting, a facial tic, a small behavioral twitch rather than complex obsessive thought.
Behind the right ear sits the temporoparietal junction. It maps the sensory and social world into the default mode network. I call it the Princess and the Pea, because it tends to react as if everything is too much. When it runs hot with beta, you see environmentally driven obsessive anxiety: misophonia, the nails-on-chalkboard sensitivity to small sounds, and the odd pairing of both claustrophobia and agoraphobia. That same region reads tone of voice and facial expression, so when it is cramped in autistic-spectrum presentations you see the social piece, the eye contact, the singsong prosody, the missed sarcasm.
Here is the part that matters for the same-circuit, different-person idea. Those exact circuits, front midline and back midline and behind the right ear all cramped hard, can present as profound autism with anxiety and sensory issues. The identical pattern shows up in brilliant, anxious CEOs and gifted poets with a rich internal life and no social impairment at all. The data does not tell you which person you are looking at. It tells you something is up, and it gives you a plausible place to explore and a place to train.
A brain map is not diagnostic. When you compare an individual to a population, all you learn is what is different, not what is good or bad. People are weird. The map opens a conversation, and the conversation gives you agency.
What About Attention, Focus, and Sleep?
Run a strip of tissue ear to ear across the top of the head and you find the supervisor of attention. The right side, I describe as a principal who keeps you from doing impulsive things. The left side is a spotlight that keeps your focus stable on boring tasks and, at night, keeps you asleep. That overlap is why inattentive ADHD so often travels with a sleep maintenance problem. The same tissue regulating focus regulates sleep stability.
Sleep, stress, and attention share regulatory resources. Sleep and attention share one. Attention and anxiety share one. Anxiety and sleep share one. Fix any single leg and it moves the other two. That is why addressing a sleep onset or maintenance issue ripples through everything, a theme I cover in Biohacking Sleep and in the work on SMR neurofeedback, which strengthens the same thalamocortical spindle circuits behind both daytime focus and nighttime sleep stability. For the ADHD side specifically, I have a fuller guide on whether neurofeedback works for ADHD.
How Does the Vagus Nerve Connect to Stress and HRV?
Stress has a body-based component, and the cingulates and default mode network tie directly into the vagal system. The vagus is the tenth cranial nerve, a whole ribbon of tissue rather than a single nerve. It carries ascending information up from the gut and heart into the brain, and descending appraisal from the brain down into the heart and gut. The heart's beat-to-beat timing integrates both streams.
When vagal tone holds, the heart beats with flexible, soft variation between beats. When tone drops, the heartbeat gets brittle and anxiety climbs. You see the same phenomenon three ways at once: cingulate activation, low heart rate variability, and sleep maintenance problems where you wake through the night. You also see generalized high-frequency beta across the head, or hypervigilance where the visual tissue stays lit up with the eyes closed, scanning just in case.
A word on HRV numbers, because the trackers confuse people. I have worked with Olympic athletes whose resting HRV sits in the hundreds and others whose number is around 30. The absolute number carries no meaningful signal on its own. The change within your own range is what matters. It dips when you get sick and rises a few points when you rest well. If you are young, sleeping well, without cardiovascular disease or high blood pressure, a numerically low HRV can be perfectly fine for you. The HRV your sleep tracker reports, the HRV you measure awake, the peak HRV during sleep, and the HRV you train with a HeartMath device are all different measures calculated differently. HRV is not a reserved word. Notice what tanks it and avoid those things. There is more on this circuitry in Biohacking Anxiety and Biohacking Fight or Flight.
Is Neurofeedback for Suffering or for Optimization?
Both. The field grew up around suffering and treatment. At Peak Brain, about a third of our clients are peak performers, high-level athletes, executives, and sports teams working on optimization. A CEO usually comes in wanting to squeeze more out of life. An athlete wants to recover from workouts faster. They still tend to have things in the suffering category to work on, because when you look at the brain you see resources, not labels.
Timelines vary by goal. ADHD, anxiety, and classic PTSD usually take three to four months for most people, up to six if there is a lot going on. Injuries like concussion and developmental presentations like autism run longer, four to six months as a baseline, because there is more to rebuild. I have worked with players returning from injury, including from the NHL and NFL, rebuilding the brain after concussion so they can get back into play.
A few rounds of twenty to twenty-five sessions will typically produce around two standard deviations of stable change on a bell curve for things like ADHD metrics or post-concussion brain fog. The change holds because you are always using these resources. You practice attention, sleep, and stress management every day of your life, so once you move them, that is how they are. What makes the work valuable is that you get to reach into your own physiology, shift it, and feel it shift. That direct validation is closer to personal training than to a medication you apply to a problem.
Can You Do Neurofeedback Remotely?
Yes. Most of our clients, even in the US, never come into an office. We have physical locations in the US, the UK, and Sweden, including a London office and a sport-focused branch. If you are in one of those countries we ship or you collect rental equipment. Elsewhere you can purchase equipment and still work with us.
The programs run over several months. We assess your brain, build your neurofeedback, teach you to run it over a few weeks, then check in through the week with sleep reports and day reports, adjust protocols, and layer in other tools: mindfulness, supplements, sleep hacks, circadian timing, and metabolic adjustments. A seven-day-a-week coaching team supports the technical side. The goal is to make you your own expert, not to keep the expertise siloed. If you want the practical detail on how this works, I broke it down in the remote neurofeedback guide.
What Will AI and Neuralink Mean for Brain Health?
Neuralink will not affect this work. What they have solved is robotic surgery to place wires more reliably. Getting wires into the head was never the hard problem. The hard problem is what happens when the brain changes underneath those wires, which it does. We can already measure EEG without cutting into anyone. Put on a 64-channel cap and you can localize EEG with precision approaching one millimeter, close to fMRI. The genuine value of brain-computer interface is for people locked in with paralysis who need it.
AI is the part that excites me. I am about bringing expertise to the individual, and AI will accelerate that. I expect agents that learn your medical history, your genes, and the medical literature, then surface individualized recommendations and test drugs against your profile in simulation. That compresses the discovery-and-testing phase, which compresses morbidity. Illness becomes about the end of life rather than thirty years of decline. My parents in their mid-seventies are far stronger than their parents were at the same age, not because of genes or better food, but because they apply the more advanced medicine of the last twenty years.
How hard is it to get in front of a doctor? Fifteen or twenty minutes, then nothing for two or three months. When people work with us every day, the dynamic flips. They stop cramming and start treating it like a gym with coaches and real-time access. Demystifying physiology and democratizing access is the exciting part.
Where to Start
If you want your own data, the entry point is a brain map paired with executive function testing. That gives you a read on your attention, your alpha speed, your word-finding, your sleep regulation, and the specific circuits driving whatever you are dealing with. From there you can decide whether to train. You can reach my team at Peak Brain Institute. The first practical step is getting a look at your own physiology, because once you can see the pattern and feel it move, the relationship with your brain changes.